January-May 2021 • VIRTUAL

Science Communication Strategies for a Changing Lake Superior

It’s a complex world, and the need for clear communication has never been greater. This learning series provides opportunities to build your science communication skills and reflect on how to tell meaningful stories about your work. Hosted by the Lake Superior Reserve’s Coastal Training Program and the Lake Superior Collaborative, this series is designed to help you gain confidence in your communication skills whether you are a scientific researcher, government employee, or in any line of work related to science or Lake Superior coastal management. This series will alternate between virtual workshops and webinars from January through May of 2021.

Virtual Workshops

Actively build your skills and apply communication best practices to your own work. Learn from experts and become more confident in your ability to deliver an effective message to different audiences.

  • Offered at no charge
  • Workshop space is LIMITED and reserved on a first-come first-served basis
  • Registration closes one week prior to the event.


Tune in as professional communicators, journalists, and outreach specialists share perspectives on what it takes to effectively communicate a science-based message. These webinars provide the opportunity to ask experts questions in an interactive virtual space.

  • Offered at no charge
  • Webinar space is NOT LIMITED
  • Registration open until the day of the event

registration required

Whether you are interested in attending one, or all, of the events in the series, please note that separate registration is required for each event! Virtual meeting links will be shared with you after you register and reserve your spot. All events are being offered at no cost to participants. See descriptions and details of each event in this series below.

Series Schedule

Science Communication Series Schedule





Social and Digital Media Strategies for Scientists
Facilitated by the American Geophysical Union’s Sharing Science Program

Tuesday, April 27, 2021
8:00am-12:00pm CT
Capacity: 30
Registration deadline Monday, April 19, 2021


About the virtual workshop
Traditionally, science was communicated via journals and lectures. While these modes are still crucial within the sciences, communication to non-scientists is increasingly happening via social and digital media (i.e. on the internet). Even if you’re not especially tech savvy or don’t have an interest in becoming a social media maven, basic skills are necessary to navigate this new (and likely long-lasting) digital environment. In this workshop, attendees will learn how to communicate in a clear and compelling fashion via digital and social media. Skills you’ll learn from AGU’s Sharing Science team will include how to:

  • Establish and cultivate an online presence
  • Choose between mediums for online science communication
  • Use different tools and techniques based on the platform
  • Incorporate storytelling via multimedia into your messaging

The American Geophysical Union’s Sharing Science program provides scientists with the skills, tools, and opportunities they need to communicate science with any audience. Learn more about the program, follow them on Twitter, and join the Sharing Science Community.



Karina Heim, Coastal Training Program Coordinator