January-May 2021 • VIRTUAL

Science Communication Strategies for a Changing Lake Superior

It’s a complex world, and the need for clear communication has never been greater. This learning series provides opportunities to build your science communication skills and reflect on how to tell meaningful stories about your work. Hosted by the Lake Superior Reserve’s Coastal Training Program and the Lake Superior Collaborative, this series is designed to help you gain confidence in your communication skills whether you are a scientific researcher, government employee, or in any line of work related to science or Lake Superior coastal management. This series will alternate between virtual workshops and webinars from January through May of 2021.

Virtual Workshops

Actively build your skills and apply communication best practices to your own work. Learn from experts and become more confident in your ability to deliver an effective message to different audiences.

  • Offered at no charge
  • Workshop space is LIMITED and reserved on a first-come first-served basis
  • Registration closes one week prior to the event.


Tune in as professional communicators, journalists, and outreach specialists share perspectives on what it takes to effectively communicate a science-based message. These webinars provide the opportunity to ask experts questions in an interactive virtual space.

  • Offered at no charge
  • Webinar space is NOT LIMITED
  • Registration open until the day of the event

registration required

Whether you are interested in attending one, or all, of the events in the series, please note that separate registration is required for each event! Virtual meeting links will be shared with you after you register and reserve your spot. All events are being offered at no cost to participants. See descriptions and details of each event in this series below.

Series Schedule

Science Communication Series Schedule


Social Science Basics for Lake Superior Coastal Managers
NOAA Office for Coastal Management, Digital Coast

Tuesday, January 26, 2021
9:00am-11:00am CT
Capacity: 30
Registration deadline Monday, January 18, 2021


About the virtual workshop
The social sciences are a valuable but often overlooked element of coastal zone management. Issues from marsh restoration to flood mitigation all involve critical human elements— knowledge, values, and attitudes—of the people that live, work, and play in these areas. This training provides the basic knowledge and skills to help coastal managers understand their stakeholders through the use of one social science data collection method: social surveys.

Surveys are a popular information collection tool to help coastal managers understand their stakeholders and quickly assess large populations. Unfortunately, because of their popularity, many people untrained in survey creation administer poorly designed surveys that yield questionable results. This workshop serves to provide coastal managers and environmental professionals with best practices to write more effective survey questions. If your background is not in the social sciences but you nonetheless find yourself in the position of crafting surveys, this workshop is for you!

Workshop attendees will learn how to:

  • Review and critique surveys, and identify common mistakes in question design
  • Incorporate 25 best practices when creating survey questions
  • Create appropriate question layout and design
  • Identify ways to improve survey questions that yield desired data types

This workshop is designed and facilitated by NOAA’s Office for Coastal Management, and administered through Digital Coast.






Karina Heim, Coastal Training Program Coordinator
(715) 399-4089